RWE Copy portfolio

Here’s some work I’m proud of

See how I’ve helped brands sharpen their message and turn it into copy people can understand and act on.

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Tone of voice, CRM, and campaign copy

A new UK voice carried into CRM, social, retail, and campaigns across three markets.

B2B content, messaging, and campaigns

Human-first HR content and campaigns spanning strategy, paid ads, and landing pages.

CRM, localisation, and campaign copy

UK localisation that grew into repeat CRM, campaign, copyediting, and transcreation work.

Technical content and thought leadership

Clear technical content built from complex engineering expertise and real customer projects.

Brand narrative and website copy

A sharper climate-tech story carried through a complete website rewrite.

Tone of voice and brand narratives

One practical voice system and 12 narratives for a complex pharma-packaging business.

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