AI and writing · 5 min read
Nobody wants a perfect apple: Why flawless content fails
What AI’s relentless polish reveals about human writing, why imperfection gives brands character, and why nobody really wants a perfect apple.
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RWE Copy blog
Some things I’ve been thinking about
There are only two for now.They’re both good.I promise.
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Authentic copywriting · 7 min read
How to write for Gen Z without sounding like you’re 100 years old
A practical guide to writing for younger audiences without forcing slang, flattening a whole generation into a stereotype, or making everyone cringe.
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